Terms & Conditions

Last updated: 25 April 2026

1. Agreement to Terms

These Terms and Conditions ("Terms") govern your use of the Form mobile application ("App"), operated by Mindcom Media Ltd ("Company", "we", "us", "our"), a company registered in the United Kingdom.

Contact: Tim O'Shea
Email: hello@getunlocked.ai

By downloading, installing, or using the App, you agree to be bound by these Terms. If you do not agree, do not use the App.

2. Eligibility

You must be at least 16 years old to use the App. By using the App, you represent and warrant that you meet this age requirement. If you are between 16 and 18 years old (or the age of majority in your jurisdiction), you confirm that you have obtained parental or guardian consent to use the App.

3. Description of Service

Form is an AI-powered exercise form analysis application that uses your device's camera and Apple's on-device Vision framework to:

• Record and analyse exercise videos
• Detect human body pose and joint positions
• Score exercise form across multiple criteria
• Track your exercise sessions and progress over time
• Provide personalised coaching drills and daily focus recommendations

Pose detection and form analysis are performed entirely on your device using Apple's on-device Vision framework, and your video and exercise data are stored only on your device. The App does, however, integrate certain third-party services for measurement and attribution purposes — see Section 9 (Third-Party Services) for details.

4. Health & Medical Disclaimer

IMPORTANT: The App is intended for informational and educational purposes only. It is NOT a medical device and does NOT provide medical advice, diagnosis, or treatment.

• The form analysis, scores, and recommendations provided by the App are generated by automated computer vision algorithms and should not be relied upon as a substitute for professional guidance from a qualified personal trainer, physiotherapist, physician, or other healthcare professional.
• Always consult a qualified healthcare professional before beginning any new exercise programme, particularly if you have pre-existing medical conditions, injuries, or physical limitations.
• The App may not detect all form errors or safety risks. You exercise at your own risk and are solely responsible for your physical safety during any exercise activity.
• Stop exercising immediately and seek medical advice if you experience pain, dizziness, shortness of breath, or any other concerning symptoms.
• The App's identification of "injury risk" in form analysis is algorithmic and general in nature. It does not account for your individual medical history, anatomy, or physical condition.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL LIABILITY FOR ANY INJURY, HARM, OR DAMAGE ARISING FROM YOUR USE OF THE APP OR RELIANCE ON ITS ANALYSIS AND RECOMMENDATIONS.

5. Acceptable Use

You agree to use the App only for its intended purpose of personal exercise form analysis. You shall not:

• Use the App for any unlawful purpose
• Attempt to reverse engineer, decompile, or disassemble the App, except to the extent expressly permitted by applicable law
• Modify, adapt, or create derivative works based on the App
• Use the App to develop competing products or services
• Remove or alter any proprietary notices or labels on the App
• Use the App in any manner that could damage, disable, or impair its functionality

6. Intellectual Property

The App, including its design, code, algorithms, graphics, user interface, and all content, is the exclusive property of Mindcom Media Ltd and is protected by copyright, trademark, and other intellectual property laws of the United Kingdom, the European Union, the United States, and other jurisdictions.

We grant you a limited, non-exclusive, non-transferable, revocable licence to use the App for personal, non-commercial purposes in accordance with these Terms. This licence does not transfer any ownership rights to you.

7. Your Content

You retain full ownership of all videos, session data, and other content you create using the App ("Your Content"). Since all content is stored locally on your device, we do not have access to, claim any rights over, or assume any responsibility for Your Content.

If you choose to export Your Content from the App, or share it through the iOS system share sheet to third-party platforms (including but not limited to the Photos app, iCloud, messaging apps, email, or social networks), you do so at your own discretion and are solely responsible for that content once it leaves the App. Once Your Content is on a third-party platform, that platform's own terms and privacy policy will govern how it is handled, and we have no control over or responsibility for it.

8. Privacy

Your privacy is important to us. Our use of your information is governed by our Privacy Policy, which is incorporated into these Terms by reference. Please review the Privacy Policy to understand our practices.

9. Third-Party Services

The App integrates the following third-party services:

• Singular (mobile measurement and attribution): The App uses the Singular SDK, operated by Singular Labs, Inc., to measure marketing attribution and aggregate install/usage events. Where you grant permission via Apple's App Tracking Transparency (ATT) prompt, Singular may receive your device's Identifier for Advertisers (IDFA) for the purpose of attributing your installation of the App to a marketing source. Singular's processing is governed by its own privacy policy, available at https://www.singular.net/privacy-policy/.
• App Tracking Transparency (ATT): Before any tracking activity that requires the IDFA takes place, iOS will present you with Apple's standard ATT prompt asking whether you allow the App to track you across apps and websites owned by other companies. If you decline, the App will not access the IDFA and Singular will operate in a privacy-preserving mode that does not link events to your device identifier. You can change this choice at any time in iOS Settings > Privacy & Security > Tracking.

The App does not use any other third-party analytics, advertising, crash-reporting, or tracking SDKs. Other than as described above, no data leaves your device.

10. Beta Testing & TestFlight

From time to time, the App may be made available to you as a pre-release version through Apple's TestFlight programme or other beta channels. You acknowledge that any beta or TestFlight build:

• Is provided for evaluation and testing purposes only and may contain bugs, errors, incomplete features, or other issues that do not appear in the final released version;
• May be modified, suspended, or withdrawn by us at any time without notice;
• Is provided "AS IS" and "AS AVAILABLE", without any warranty of any kind, to the maximum extent permitted by applicable law;
• Is also subject to Apple's TestFlight Terms of Service, which you accept by participating in the beta.

You agree to provide feedback in good faith, and you agree that any feedback, suggestions, or bug reports you submit may be used by us without restriction or compensation to you. Beta participation does not grant you any rights in the final released version of the App beyond those set out in these Terms.

11. Disclaimer of Warranties

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

Without limiting the foregoing, we do not warrant that:

• The App will meet your specific requirements
• The form analysis or scoring will be accurate, complete, or reliable
• The App will be uninterrupted, timely, secure, or error-free
• Any defects in the App will be corrected
• The App is free of viruses or other harmful components

Some jurisdictions do not allow the exclusion of certain warranties. In such cases, the above exclusions apply to the fullest extent permitted by law.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL MINDCOM MEDIA LTD, ITS DIRECTORS, OFFICERS, EMPLOYEES, OR AGENTS BE LIABLE FOR:

• Any indirect, incidental, special, consequential, or punitive damages
• Any loss of profits, revenue, data, or business opportunities
• Any personal injury or property damage arising from your use of the App
• Any errors or inaccuracies in the App's form analysis, scoring, or recommendations
• Any unauthorised access to or alteration of your data on your device

In any event, our total aggregate liability to you for all claims arising from or related to the App shall not exceed the greater of (a) the total amount (if any) you paid to us for the App in the twelve (12) months immediately preceding the event giving rise to the claim, or (b) ten pounds sterling (£10).

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by law.

If you are a consumer in the European Union or United Kingdom, you have legal rights under applicable consumer protection legislation that cannot be overridden by these Terms. Nothing in these Terms affects those rights.

13. Apple Licensed Application End User Licence Agreement

This Section 13 sets out the terms required by Apple Inc. ("Apple") for the licensing of the App to you when you obtain it through the Apple App Store (the "Licensed Application"). The terms in this Section 13 apply in addition to the rest of these Terms; in the event of conflict between this Section 13 and the rest of these Terms with respect to your use of the App on Apple-branded devices, this Section 13 prevails.

(a) Acknowledgement. You acknowledge that these Terms are concluded between you and Mindcom Media Ltd only, and not with Apple. Mindcom Media Ltd, not Apple, is solely responsible for the App and its content. These Terms may not provide for usage rules for the App that are in conflict with the Apple Media Services Terms and Conditions or the App Store Terms of Service in effect from time to time; in the event of any conflict, those Apple terms shall control to the extent of the conflict.

(b) Scope of Licence. The licence granted to you for the App is limited to a non-transferable licence to use the App on any Apple-branded products that you own or control and as permitted by the Usage Rules set forth in the Apple Media Services Terms and Conditions, including any Family Sharing or volume purchasing provisions, except that the App may be accessed and used by other accounts associated with you via Family Sharing or volume purchasing.

(c) Maintenance and Support. Mindcom Media Ltd is solely responsible for providing any maintenance and support services with respect to the App, as specified in these Terms or as required under applicable law. You acknowledge that Apple has no obligation whatsoever to furnish any maintenance or support services with respect to the App.

(d) Warranty. Mindcom Media Ltd is solely responsible for any product warranties for the App, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of the App to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the App to you (if any). To the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the App, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be Mindcom Media Ltd's sole responsibility.

(e) Product Claims. You and Mindcom Media Ltd acknowledge that Mindcom Media Ltd, not Apple, is responsible for addressing any claims by you or any third party relating to the App or your possession and/or use of the App, including but not limited to: (i) product liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy, or similar legislation, including in connection with the App's use of any third-party SDKs (including Singular).

(f) Intellectual Property Rights. You and Mindcom Media Ltd acknowledge that, in the event of any third-party claim that the App or your possession and use of the App infringes that third party's intellectual property rights, Mindcom Media Ltd, not Apple, will be solely responsible for the investigation, defence, settlement and discharge of any such intellectual property infringement claim.

(g) Legal Compliance. You represent and warrant that (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a "terrorist supporting" country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties (including the SDN List or the Denied Persons List). You also agree to comply with all applicable third-party terms of agreement when using the App (for example, your wireless data services agreement).

(h) Developer Name and Address. The developer of the App is Mindcom Media Ltd, a company registered in the United Kingdom. Any questions, complaints or claims with respect to the App should be directed to: Mindcom Media Ltd, attn. Tim O'Shea, by email to hello@getunlocked.ai.

(i) Third-Party Terms of Agreement. You must comply with applicable third-party terms of agreement when using the App, including, where applicable, the terms governing the third-party services described in Section 9 above.

(j) Third-Party Beneficiary. You and Mindcom Media Ltd acknowledge and agree that Apple, and Apple's subsidiaries, are third-party beneficiaries of these Terms, and that, upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary thereof.

14. Indemnification

To the extent permitted by applicable law, you agree to indemnify and hold harmless Mindcom Media Ltd and its directors, officers, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising from your use of the App, your violation of these Terms, or your violation of any rights of a third party.

This clause does not apply to consumers in the EU or UK to the extent that it would be considered an unfair contract term under applicable consumer protection law.

15. Termination

You may terminate your use of the App at any time by uninstalling it from your device, which will permanently delete all associated data.

We reserve the right to modify, suspend, or discontinue the App at any time without notice. We shall not be liable to you or any third party for any modification, suspension, or discontinuation.

16. Changes to These Terms

We may update these Terms from time to time. Any changes will be reflected on this page with an updated "Last updated" date. Your continued use of the App after changes are posted constitutes acceptance of the revised Terms. If you do not agree to the updated Terms, you must stop using the App.

For material changes, we will make reasonable efforts to notify you through the App.

17. Governing Law & Dispute Resolution

For users in the United Kingdom and European Union:
These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the non-exclusive jurisdiction of the courts of England and Wales. If you are a consumer in the EU, you may also bring proceedings in the courts of your country of residence. EU consumers may also use the European Commission's Online Dispute Resolution platform.

For users in the United States:
These Terms are governed by the laws of the State of Delaware, without regard to conflict of law principles. Except for disputes that may be brought in small-claims court (which either party may bring on an individual basis in the small-claims court of their county of residence or any other forum permitted by applicable small-claims rules), any disputes shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association, except that either party may seek injunctive relief in any court of competent jurisdiction. You agree to waive any right to participate in a class action lawsuit or class-wide arbitration; this class-action waiver does not apply to claims properly brought in small-claims court on an individual basis.

For users in other jurisdictions:
These Terms are governed by the laws of England and Wales, subject to any mandatory consumer protection laws of your jurisdiction that cannot be overridden by contract.

18. Severability

If any provision of these Terms is found to be unenforceable or invalid by a court of competent jurisdiction, that provision will be limited or eliminated to the minimum extent necessary so that these Terms will otherwise remain in full force and effect.

19. Entire Agreement

These Terms, together with the Privacy Policy, constitute the entire agreement between you and Mindcom Media Ltd regarding the App and supersede all prior agreements and understandings.

20. Contact Us

If you have any questions about these Terms, please contact us:

Mindcom Media Ltd
Contact: Tim O'Shea
Email: hello@getunlocked.ai